Look Out for Copy Cats…There’s Only One Priority. Look Out for Copy Cats…There’s Only One Priority.

Imitation is the sincerest flattery so the quote goes. But, what if the imitation isn’t executed flawlessly…or even close to the real thing? Due to Priority Honda’s success in earning and keeping happy customers, there are a lot of dealerships out there trying to copy our Priorities for Life program. And, their portrayal is often, well, less than flattering.

In fact, most dealerships with similar value-added programs had to discontinue them because they couldn’t afford to share those savings with customers. Other dealerships advertise seemingly parallel programs that sound really good but only last for a year. Yikes, scratch that.

At Priority, we based our program on a strong company belief of putting customers first. That’s how we’re able to offer the unmatched Priorities for Life program, which includes oil and filter changes and state inspections for life, and installed parts and engines guaranteed for life—saving customers thousands of dollars. Meow.

It’s no wonder other dealerships want to imitate us. Those copy cats. It’s time to break out the claws. The reality is that there’s only one Priorities for Life program, and it belongs to us. And we’ll continue to pass the savings on to you.